Service strategies and concepts

Service design is a process of creating a unique value proposition for the user in response to business challenges. We design good experiences in all touchpoints between the consumer and the brand and make them a part of sales and marketing strategies under specific indicators (KPI).

We deal with traditional, digital and public services.

POSSIBLE OUTCOMES:

• Service concept: a generalised service concept presenting the most important benefits and examples of use.
• Service Blueprint: a service plan describing its performance in every touchpoint, with models of procedures and processes.
• Customer Journey Maps: a map of the customer’s journey with a description of user experience.

USE THESE SERVICES IF YOU NEED TO:

USE THESE SERVICES IF YOU NEED TO:

• introduce a more attractive and effective range of products and services,
• improve the competitiveness of your service,
• devise a development strategy or a service business model.

• introduce a more attractive and effective range of products and services,
• improve the competitiveness of your service,
• devise a development strategy or a service business model.

COURSE OF THE PROCESS AND WORK METHODOLOGY

• Defining business goals for the service.
• Analysing the way in which users use a given category.
• Determining touchpoints between the consumer and the brand.
• Designing / supplementing the range of products and services.
• Drawing up a list of touchpoints.
• Designing the main service: a workshop.
• Optionally: Designing functions and functionalities.
• Designing complementary services: a workshop.
• Devising a service communication strategy (check out: Designing with words).

Processes are carried out in accordance with the service design thinking methodology and the double diamond process.