Designing with words

Aesthetics is not the only element that affects how we use digital interfaces. Instructions, a description of the next steps, navigation, help – it all affects the ease of use, whereas the tone of voice affects the user’s perception of words used in communication.

UX writing is about affecting user experience through language and smoothly guiding the user towards the goal.

USE THIS SERVICE IF YOU NEED TO:

• increase the conversion rate on your website or in your application,
• increase the usability of the website through better navigation, a clear user path or good instructions,
• evoke positive emotions through your content.

POSSIBLE OUTCOMES:

• Microcopy (a text file or mock-ups).
• Recommendations for changes in the existing microcopy (on the basis of an analysis or research).
• Recommendations on your brand’s voice and tone of voice.

TOOLS AND METHODS:

• Content-related audit.
• A/B testing.
• Conversation Mining.
• Card sorting.