Identity systems, UI and GUI

Visual identity systems make it possible to maintain the visual coherence of brands and services. Defined catalogues of signs, icons and symbols, as well as compositions and the ways of applying them, constitute a unique language of your brand.

The ways of applying the visual language of a brand to visual identification media and promotional channels need to be sorted out, whereas the principles of reproduction should be described in rulebooks and design instructions.

We create icon libraries and GUI elements, describe styles and prepare CSS implementation files for mobile publications, websites and other digital interfaces.

POSSIBLE OUTCOMES:

• Brand Book – a collection of information media, key visuals and example uses
• Brand Manual – a description of the construction of the logo and a presentation of different variants of the logo, rules for its use and prohibited cases
• Golden Rules – rules related to the readability of the composition and information architecture

USE THESE SERVICES IF YOU NEED TO:

• Design a visual identity system
• Create a rulebook and design instructions
• Prepare libraries of icons and GUI elements