What question did we hear?

HOW TO DESIGN A VOD WEBSITE THAT COULD SERVE AS AN ONLINE EQUIVALENT OF A FILM FESTIVAL AT THE TIME OF THE COVID-19 PANDEMIC?

HOW DID WE HELP?


We designed a new VOD platform, making sure that it is usable and that the user experience is positive.

 

 

 

 

WHAT ACTIONS DID WE TAKE?

  • Quantitative survey research on user needs
  • Benchmarking – a catalogue of good practices
  • List of rules: “Perfect VOD website with documentaries”
  • Tariff plan – price strategy
  • New service design
  • Use paths and scenarios
  • Functional specification and UX mock-ups
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WHAT FEEDBACK ON THE PROJECT DID WE GET?

Together, in these difficult and yet so interesting times, we managed to launch a new VOD platform that turned out to be a good and complementary service for our Festival.

 

Artur Liebhart, Against Gravity CEO

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