What question did we hear?

HOW TO DESIGN A MOBILE VERSION OF THE WEBSITE SO THAT MEMBERS OF THE AUDIENCE HAVE A GOOD AND QUICK ACCESS TO CONTENT THAT IS INTERESTING FOR THEM DURING THE FESTIVAL AND BEFOREHAND?

DOCS Against Gravity is a film festival that gives Polish viewers an opportunity to watch the best documentaries every year. To increase the reach of the Festival, we prepared a mobile version of its website with a line-up and schedule of the festival and an option to add films to favourites.

HOW DID WE HELP?


Zaprojektowaliśmy czytelną architekturę informacji i nowe funkcjonalności odpowiadające na potrzeby użytkowników. Projekt przekazaliśmy do wdrożenia w formie makiet i specyfikacji funkcjonalnej opisującej działanie portalu w wersji mobile.

WHAT ACTIONS DID WE TAKE?

  • Qualitative research on users’ needs
  • Benchmarking
  • Strategic and design workshops
  • UX testing with website users
  • Application and navigation structure
  • Catalogue of functionalities and functional specification
  • UX mock-ups: online scheduleand line-up of the festival;film cards
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WHAT FEEDBACK ON THE PROJECT DID WE GET?

The whole Against Gravity team, viewers and Festival guests were involved in the process, which allowed us to respond to challenges and trends that are the most important right now. New functionalities and information architecture adjusted to the new medium made it possible for the Festival to enter a new digital dimension.

 

Artur Liebhart, Against Gravity CEO

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